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Facebook is the leading social media platform with more than 2 billion people using it. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet to start a Facebook page for your business.
Instagram has 1 billion users, the photo and video sharing social media app allows you to share a wide range of content such as photos, videos, Stories, and live videos. You can also poll your audience for further engagement. As a brand, we recommend setting up a business profile, which gives you access to minute by minute analytics.
Pinterest has 250 million users making it a place where people go to discover new things and be inspired, quite unlike most social media sites where engagement is the primary focus. As Pinterest users want to be inspired to try or buy new things, having a presence on Pinterest could help put your brand on their minds.
Twitter has 335 million users and is a social media site for news, entertainment, sports, politics, and more. What makes Twitter different from most other social media sites is that it has a strong emphasis on real-time information — things that are happening right now.
LinkedIn has 295 million users and is now more than just a resume and job search site. It has evolved into a professional social media site where industry experts share content, network with one another, and build their personal brand. It has also become a place for businesses to establish their thought leadership and authority in their industry and attract talent to their company.