If you are a small or large business owner you should seriously consider social media as a part of your marketing strategy.
It really depends on who your demographic or targeted audience is. If you are a chef or interior designer, I’d recommend setting up a Pinterest account with paid spots. If you are car dealership, your demographic will probably be best served on Facebook. If you are a trendy shop or restaurant, with a millennial demo, Instagram will be a goldmine for you. White Barn Media will do a complete assessment during your first consultation.
I recommend businesses be active on Facebook, Twitter and Instagram. Depending on the demographic of the business will determine where to put the most effort.
Unfortunately, there's no easy answer here. People browse each social network differently, and businesses may find different days and times work best for them. White Barn Media will help analyze those times according to the platform and audience.
More people are clicking on social media to learn about businesses and the people who are behind the brand. Social media marketing helps validate your brand, having a social medic presence tells consumers that their brand is active and focused on thriving communication with consumers. Social media marketing also has the power to increase customer loyalty.